Traditional Marketing And Advertisement And Social Media

Traditional Marketing and Advertisement and Social Media What is a product without a voice? When a product is created, marketing and adverting is the best way gain recognition; whether it’s tangible or intangible. Traditional marketing and advertisement didn’t have social media’s enhancements and access to broader markets. Social media has not only enhanced traditional marketing but it also has saved many organizations money. According to Safko, (2013) â€Å"We all know that Traditional marketing media is expensive. One of the biggest surprises most new businesses have is the cost of doing a simple print piece, such as a brochure or a postcard sent to people in a given geographic area. Seldom do businesses allocate enough money to do adequate marketing, resulting in failure to build much name recognition or brand image† (para 7). Social media has allowed for organizations to increase their branding through ads and marketing strategies. In doing so it has saved them time and money. Traditional Marketing The key objective of marketing and ads is to get the consumer to purchase a product or service but to also keep cost down. Traditional marketing is expensive and if you want results you have to pay for it. According to Safko (2013), â€Å"In the world of traditional media, you most often pay for eyeballs or impressions. The more people you want to reach, the more it will cost you. Consider all the costs that go into planning a traditional marketing campaign—money you haveShow MoreRelatedHow Social Media Has Changed The Way Of Marketing948 Words   |  4 PagesSocial media has become a valuable tool for various types of activities, but most importantly for marketing and its connection with consumers, organizations and brands. Technology has drastically changed the way marketing has always been remembered. 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Twitter alone has 284 million monthly users, supports over 35 different languages and a gigantic 500 million tweets are sentRead MoreIntegrating Social Media Into Traditional Marketing1400 Words   |  6 PagesUnit 2 Assignment Integrating Social Media into Traditional Marketing 12/12/2012 Abstract Effective marketing is a requirement for successful market saturation. There are many marketing avenues available for companies to utilize including social media. Most companies use a variety of advertising outlets at once to reach a larger audience; this is called a media mix (Cadotte, 2003). Social media trends have grown tremendously overRead MoreSocial Media Into Traditional Marketing And Advertising Campaigns1507 Words   |  7 PagesEffective marketing and advertising strategy is a necessity in order to have successful saturation in the market. There are numerous marketing strategies at the disposal of companies to use, including, but not limited to social media. Trends in social media have grown exponentially over the past few years and many companies nowadays are utilizing this marketing strategy to their advantage. This paper will focus on leading edge trends in integrating social media into traditional marketing and advertisingRead MoreHow Social Media Should Be In tegrated into DATTA Inc.’s Marketing Plan1694 Words   |  7 Pageseffective marketing strategy is important requirement in order to saturate the market successfully. Social media is one of the many varieties of advertising outlets a company can use. A company needs to have a strong advertising plan in place, use a variety of outlets, and know when and where the media will run, otherwise known as the media mix (Cadotte, 2003 p.165). Social Media has grown as an outlet for marketing over the last few years and will continue to grow as the social media outlets growRead MoreThe Impact Of Social Media On Marketing1340 Words   |  6 Pagesdrastically changed the marketing field. The 21st century was revolutionary for the development of social media. With the expansion of social media, the marketing world needed to successfully reach a new audience. Before the advances in technology, marketers had no interaction with their customers. The marketers would simply throw advertisem ents in the face of the consumers. This strategy would result in short-term results and give businesses no true way to measure their work. Social media gave marketersRead MoreIntroduction.The Concept Of Integrated Marketing Communication1708 Words   |  7 PagesIntroduction The concept of Integrated Marketing Communication (IMC) focuses on merging or linking all forms of communications together in a pact. The concept is critical in the promotion, advertisement and brand building of goods and services at the marketing arena. The merging of promotional tools and use of lined communication approach is essential to the success of every sales and marketing companies. The chief aim is to excite and lure the customers to buy one s goods (Bruce and PetersRead MoreAnalysis Of Lila Restaurant At Caulfield Victoria1737 Words   |  7 Pagesno artificial colors, no chemical additions and they want to know the detailed composition of the production process. These factors are relevant to the restaurant business operation process as they impact on the production and marketing strategies used in the future. ï‚ § social and cultural factors: Australian and Melbourne is an immigrant country and city. With all the people from the different cultural background brining in different food and cuisine, people are exposed with all the varieties of foodRead MoreAdvertising Decline. In 1994, Rust And Oliver Predicted1124 Words   |  5 PagesU.S. digital advertising sales are projected to surpass traditional TV for the first time according to eMarketer. As a result, the way business is conducted will cause a massive shift in the way businesses advertise. The U.S Media Ad Spending trends show that print represented 17.4% of advertising dollars, television 39.1% and Digital 28.3% in 2014 (eMarketer, 2016). However, digital advertising increased 4.3% to account for 32.6% of media ad spending the following year. In 2015, digital advertisingRead MoreThe Impact Of Marketing On The Marketing Sector Upon Graduation1498 Words   |  6 PagesIn my current degree I have found the Marketing module most interesting, it explores the role of marketing in current economic trend and how it could be a crucial factor in regard of consumer spending. Developing plans and strategies for marketing has been more challenging than ever, I find the social media marketing particularly interesting as people spend many hours on social media platform; the mechanics involved can provide a in depth explanation as to the consumer culture and spending trend

Living Life to Its Fullest--Andrew Marvell’s Poem, “to His...

Living Life to its Fullest â€Å"Carpe diem† is a Latin phrase that is commonly translated as â€Å"seize the day.† Many poems contain ideas that are similar to that of carpe diem. They discuss how one must cherish every moment of his or her life because life is limited and will eventually come to an end. Andrew Marvell’s poem, â€Å"To His Coy Mistress,† is an example of a carpe diem themed poem. Through the use of invigorating imagery, multiple tones, and thought-provoking metaphors Marvell develops an allegory for living every second of life to its fullest. Marvell uses visual imagery to advocate the idea that every life is limited and must come to an end. Imagery such as â€Å"My echoing song; then worms shall try† (Marvell 27) makes one†¦show more content†¦This metaphor is emphasizing the idea that if one waits to long to take action then he or she may lose the chance to act on his or her desires. Furthermore, a metaphor that r eveals the brevity of life is â€Å"Thus, though we cannot make our sun / Stand still, yet we will make it run† (Marvell 45-46). This metaphor describes how time is always moving. It is expressing the idea that one needs to make the most out of the time he or she has because time itself cannot be stopped. Marvell’s poem expresses the idea of carpe diem through the utilization of imagery, multiple tones and metaphors. He uses death as an argument for carpe diem because it causes one to realize that they should cherish the life they have now before it is too late. â€Å"To His Coy Mistress† shows that the society of Marvell’s time did not allow for people to take chances in their lives. Many people may have passed on taking certain risks in their lives, and when the time did come for their lives to end, they were filled with thoughts containing wishes of taking those risks they passed over. This poem teaches people to fully live every moment in their life and it should be read so that people can learn to live life with no regrets. Works Cited Marvell, Andrew. To His Coy Mistress. The Hudson Book of Poetry: 150 Poems worth Reading. New York: McGraw-Hill, 2002. 17-18.Show MoreRelated To His Coy Mistress by Andrew Marvell Essay877 Words   |  4 PagesTo His Coy Mistress by Andrew Marvell Andrew Marvell is considered a cavalier poet. He writes seduction poems that represent characteristics of cavalier poets through use of clever, witty, and developed lyrics. Marvells To His Coy Mistress is a seduction poem that contains these elements along with the use of rhyme, meter, imagery, and tone. Marvell creates a seduction poem that argues the desire for sexual gratification with a distinct aggressive tone. To begin with the speaker in theRead MoreEssay on The Four Periods of Literature1518 Words   |  7 Pagescommunication methods used. There are four major literary time periods, the values of each of these, and their authors will be discussed. The first time period is authors who rejoiced in the basic joys of life. The next period saw authors realizing that life is short and must be enjoyed to the fullest. The third period influenced authors to begin taking new roads and creating literature that had never before existed. The fourth and final period in the discussion, men began to realize the destructive

The Audit of Wages Global

Question: Discuss about The Audit of Wages for Global. Answer: Case 1 The auditor are expected to test the authenticity of the transactions that haven been booked in the accounts book. They are likely to use their judgment and carry out necessary tests to determine the reliability of the transactions. If while carrying out the audit procedure, they came across with some suspicion, they are expected to extend their audit procedure and are expected to carry out necessary substantive tests in this regards. In the given case, the auditor Robert Smith determined that few of the company accounts are having low risk of material misstatement. He has conducted necessary tests and noticed that the controls placed by the company are reliable. However, the auditor of the company decided to carry out certain audit test procedure to develop some additional sense of reliability on these accounts. Wages and Salaries: The wages and salaries section of the company takes over the major section of the expenses within the company. While carrying our audit of this section, the auditor needs to be very cautious. In this section, the role of internal controls that has been placed within the company plays a vital role. The auditor in this case should first select two random months and obtain salaries and wages register from the payroll department. He is likely to tally the salaries expenses that have been booked in the payroll expenses account with that to the payroll register. He should further ask the management to prepare necessary reconciliation to identify the gap if there is any, in the payroll register and the amount that has been booked in the expenses. He should test check the wages of the employees who are been paid for their hourly services from the clock records and ensure that the same has been correctly calculated. Every employee that is working within the company has a w ritten agreement with the company. The auditor can cross check the terms of the agreement for sample employees and ensure that the payment that has been made to them is as per the agreement. The gross pay that has been paid to the employees tie back to the agreement and only statutory dues if nay should be deducted from the same. Further, it is important for the company to deposit the statutory dues collection that they have made from the employees within the time frame provided to them by the authorities. The auditors in this case should obtain necessary documentary proofs from the management on which they can rely for timely deposition of the dues from the management. Electricity: This is again being regarded as one of the major heads of the expenses. The auditor s in this case is likely to obtain necessary documentary evidences in the form of electricity bills from the management for the sample months and can cross check the amount paid in the books from these evidences. They can further cross check the units reflecting in the electricity bills from the internal units register being maintained by the factory foreman of the company. For yearend purposes, the provision for electricity booked needs to be thoroughly analyzed to ensure the basis which has been used by the management is correct or not. Repair and maintenance: This is the one of the heads in the profit and loss account in which there is high probability of making errors from the part of the management. The auditors in this case tends to be very cautious and test down the expense to ensure that only revenue expenses are charges of in the profit and loss account and only capital expenditure are capitalized and they will be eligible for deprecation. The auditor is further likely to extend their audit procedure to the completeness of the expenses head. He can select the top 5-10 line items of the expenses head and obtain necessary documentary evidences and obtain necessary reasons from the top management specifying as to why the expense changed to profit and loss account should not be capitalized. The auditor can further compare the Repairs and maintenance expense head for the current year with the last year and should ask the management to provide adequate replies for the material differences, if any. This will help th em in understanding the basis reason for the increase or decrease in the expense head. Case 2 Part 1 From the perspective of auditor materiality is a very important concept. The auditor needs to be cautious enough to test the materiality of the transactions and determine the areas where they need to be carry out their audit procedures and which area if found error, irrespective to the fact that the same is material or not needs to be reported. This material level is determined based on the planning materiality which is being determined by the company at the very beginning of the audit in order to note down the accounts that needs to be audited. Further based on the planning materiality, the auditor determines the threshold limit which provides a judgment call to the auditor. The threshold limit to determine by the auditor depends on the reliance which he has on the accounts of the company. If the company has better controls in place, then the auditor can prefer keeping a higher threshold else wise a lower one is preferable. In the give case, the auditor was carrying out the test for sales transactions. For audit purposes, the auditor has kept the tolerable limit close to 5%. He witnessed 3 errors during the course of the sales audit which neither individually nor in aggregate crossed the 5% limit mark. Being the same was below the acceptable limit the auditor decided to leave that apart and stated that the controls placed within the company were reliable. In this case, the auditor based on his past experience with the client has make out that the tolerable limit of 5% would be adequate for the company. This has been done with an intention to ensure that it is not possible for the auditor to report each and every error which they have noticed during the course of audit. The materiality aspect is very important. They are numerous errors which are very small in nature and if they are being corrected, it will not have any impact on the decision making of the shareholders. Thus, in that case materiality plays a vital role. The errors which has been noticed by the auditors of individually or in aggregate exceeds the tolerable limit which has been determined by the auditor in the very beginning of the audit, necessary adjustment needs to be made in the books. In that case, the same cannot be left unattended. In the given case, the errors noted are less than the tolerable error, thus rather than adjusting the same in the books they are left u nattended and it has been concluded that the controls has been placed within the company are adequate. Part 2 In the give case, the auditor was carrying out the test for Accounts payable. The total population for the same stands close to $5 million, out of which the sample which they have selected covers nearly 50% of the entire population. The tolerable limit that has been set up by the company in this case is 4%. During the course of audit, the auditor noticed that one of the invoices amounting to $102,500 for which goods have not been received till year end has been booked in the accounts payable. The auditor stating that the error noticed was less than the materiality limit set up by them, left the same unattended and concluded that the controls has been placed within the company are adequate. In the give case, although the error that has been identified during the course of audit is less than the tolerable limit but still the same cannot be left unattended. This error will not only have its impact in the current year but also in the coming years. Thus, in that although the same is less than the materiality limit, still the auditors needs to post some adjustment entry in the books in this regards. The auditor in this case should ensure that the inventory balance which has been overstated by this error would be reduced and brought down at the correct figure and the inventory in the corrected invoice should be booked as goods in transit in the books and the company should make adequate disclosure in the notes in this regards. In case of accounts, the substance rules over the legal form of the transactions. From the auditor presective, they are supposed to leave the errors unattended if the same are less than the tolerable error but evidently if it is logic allay incorrect the same needs to be adjusted in the books. References ACCA Global, The audit of wages, Viewed on 28nd May 2016, https://www.accaglobal.com/in/en/student/exam-support-resources/fundamentals-exams-study-resources/f8/technical-articles/the-audit-of-wages.html

Pilot Angels Scheduling System Business Case free essay sample

Executive Summary Pilot Angels, a charitable service coordinated by Huskie Air, works with hospitals, †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. The Pilot Angels Scheduling System (PASS) is an initiative to identify alternative solution to the current process and implement it successfully†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Project Goals The Pilot Angles envisions becoming a reliable provider of charitable transportation services in DeKalb area by increasing the number of patients served by 50% within 24 months, increasing schedule accuracy by 20% within 24 months, reducing stop-over to 3 for every 1000 flight miles within 12 months, reducing scheduling time to 2 hours from the time of request within 12 months and recognizing volunteer pilots who have contributed most amounts of their time and cost. Based on research, there were four potential alternatives 1. Continue with the current system. 2. Purchase an ASP service. There are many ASPs providing services at reasonable price 3. Purchase packaged software. There are several alternatives available at various prices and functionalities and 4. Develop a customized flight planning system. Based on the Total Cost of Ownership and Total Benefit of Ownership analysis, developing a customized flight planning and tracking system is recommended. We will write a custom essay sample on Pilot Angels Scheduling System Business Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This has high relevance to meet the organizational goals. Introduction Husky Air is a fixed base operator (FBO) providing a variety of aviation services in the Dekalb area. As an FBO, Husky Air provides: Business Jet, propjet, helicopter, and propeller aircraft charter, Aircraft rental Refueling Airframe, engine, propeller, and avionics maintenance Flight †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Pilot Angels, a charitable service †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The current system that Pilot Angels use to co-ordinate the service is a paper based manual system. The volunteer pilot information is currently stored in folder. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Pilot Angels Scheduling System (PASS): Pilot Angels Scheduling System (PASS) is an initiative to evaluate the need for a new system and evaluate alternatives for the existing one. The main objective of this would be to evaluate alternatives and identify a replacement to the current system †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Desired Areas of Impact The MOV table below lists the potential areas that this project will impact and summarizes the measurable organizational value of the PASS. At an average the Pilot Angels serves about 100 patients per year. Pilot Angels want to move up the list of top charitable aviation transport services. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. This will enable the Huskie staff to schedule flights effectively by reducing the stop-overs from around 5 to 3 for every 1000 flight miles and also reduce the time wait between flights from 2 hours to ? an hour. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Desired Value of the project From the information we gathered and after careful analysis of the problem and opportunity, †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Alternatives Based on research conducted over the Internet OBC team identified the following four alternatives for the PASS. 1. Continue to use the current system. This will referred as Alt 1. 2. Utilize a packaged solution. Review of several scheduling solutions resulted in a clear choice of Flight Operation System (www. flightoperationsystem. com) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ a. ASP model: †¦Ã¢â‚¬ ¦.. can purchase this service for $7,200/year †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ costs are at a premium of $55 per hour. . This will be referred as Alt 2. b. Individual product model: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Since this is a proprietary system the programming costs are at a premium of $55 per hour. This will be referred to as Alt 3. 3. Develop a customized flight planning and tracking solution which meets all requirements †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ The programming costs will be on a regular cost of $45 per hour since the skills required are relatively common. This will be referred to as Alt 4. Analysis of Alternatives The following section analyzes the alternatives Alt 1, Alt 2, Alt 3 and Alt 4 based on Total Cost of Ownership (TCO) and Total Benefit of Ownership (TBO). Total Cost of Ownership The following table analyzes the total cost of ownership for all the alternatives. PASS Total Cost of Ownership Resource Description Alt 1 Alt2 Alt 3 Alt 4 Personnel Time 8 hours of additional work for every [emailprotected] $25. 00 per hour 20,000. 00 5,000. 00 5,000. 00 5,000. 00 Communication Software Programming Training Hardware Support Maintenance Total 27,500. 00 20,700. 00 41,700. 00 31,450. 00 Table 2 PASS TCO Alt 3 has the highest TCO while Alt 2 has the lowest TCO at the time of start up. Since these amounts are only a snapshot figures, it is essential to look at some future projection before the system is finalized. Total Benefit of Ownership (TBO): In order to finalize the products the TBO is an effective tool. Table 5 lists the benefits required for PASS and rates alternatives which are weighted by their relevance to MOV. Benefits Weights Alt1 Weighted Alt1 Alt2 Weighted Alt2 Alt3 Weighted Alt3 Alt4 Weighted Alt4 Functional Track Pilot information 5 2 0. 1 7 0. 35 7 0. 35 9 0. 45 Track Plane information 5 2 0. 1 7 0. 35 7 0. 35 9 0. 45 Track Pilot / Plane association 12. 5 0 Track customer information 7. 5 2 0. 15 Track service information 12. 5 0 0 Match customer request 12. 5 2 0. 25 4 Usability User friendly 7 2 0. 14 7 Availability 8 2 0. 16 6 Phone availability 8 2 0. 16 6 Scalability 7 0 0 6 0. 42 7 Ownership 5 10 0. 5 4 0. 2 10 Security 10 10 1 5 0. 5 10 Weighted Benefits 100 2. 56 5. 90 7. 37 9. 15 It can be found that Alt 4 has the highest benefit relevance to the MOV followed by Alt 3 and Alt 2. The effective alternative can be identified by comparing the TCO and the TBO scores. The following figures compare the TBO with the TCO at the end of 5 years, 3 years and at start up. It can be found that Alt 4 has highest TBO score and has lesser TCO and is an ideal choice for PASS. These analysis indicates that Alt 4 has a high cost during start up in the long run proves cost effective than other alternatives. Required Funding and Support The start up investment for PASS is $ 31,450. This includes the development of the system, implementation and training. The support will be provided at the rate of $750 per year†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..